MY TRAVEL PLANACCOMMODATIONtrips & activitiesevents

How Did Community-Based Tourism Arrive in Janjanbureh?

My Magazine 2022/07
9 min
Author: Jane Smith
On September 30th 2021, I received photos of a Tourist Information Office which had opened its doors that day in Janjanbureh CRR, miles away from the coast. It gladdened my heart so much; as a charity I founded 12 years ago has been part of that story, and the four people employed there are all members of JUST ACT.

JUST ACT developed in 2015 from the charity Janjanbureh Uniting Sustainable Tourism and Community Training, or Just Act Gambia for short.

After visiting regularly since 2004, I had spent many hours discussing the history and culture of Janjanbureh with my host's brother, the late Hon Foday Jibani Manka. In February 2009, I uttered the immortal words
"What you need, Foday, is a Tourist Information Centre and we need to train local young people to be Tour Guides". It was decided to set up a charity to support this. It pays to be persistent and patient! Whilst this opening is not the work of the charity, its foundation played a part in it. 

Foday visited my UK home town in October 2009 and visited the local TIC. He approved the suggested name Just Act Gambia standing for Janjanbureh Uniting Sustainable Tourism And Community Training which summed up its purpose.


Main Aims were set: 

  • To enable community-led development
  • To support accredited and non - accredited training through local organisations, thereby developing life skills and income-earning opportunities
  • To maximise the use of local expertise in developing training
  • To enable Janjanbureh and surrounding areas to develop responsible, sustainable pro-poor tourism for the benefit of the community whilst respecting the local culture, traditions and the natural environment
  • To enable rural regeneration, so the school population of today is assured of a prospering town sufficient to reduce rural /urban/ illegal migration


The first aim was the Tour Guides initiative. The long-protracted development can be followed here, but briefly:

  • February 2009: early discussions between the Late Hon. Foday Manka and Jane Smith
  • Nov/Dec 2009: Setting up a charity 
  • February 2010: my visit developing ideas; meeting Tony Johnson, also working in Janjanbureh 
  • Summer 2010: training delivered to some 20+ youths from the local area in history culture and flora and fauna provided by local expertise and Tony Johnson
  • February 2013: with new regulations demanded, Jane investigated official licensing through the Gambian Tourism Board
  • December 2013: official training provided by ASSET (now ASSERT) working with Adama Bah and Daouda Niang and Gambia Tourism Board funded by Just Act Gambia
  • May 2014: Finalised as LICENSED LOCAL TOUR GUIDES 
  • 2014: Ebola affected tourism throughout West Africa but never in The Gambia; thus, few tourists


The formation of JUST ACT

In 2015 Key people with whom I worked registered JUST ACT as a National Youth Council organisation and is recognised as a charity by the AG Chambers. This enabled access to a variety of training and support over the years, and gradually through the sterling work of Omar Jammeh and the dedicated work of its committee, its name became known throughout the country. The work of the tour guides gradually increased.


Unfortunately, political unrest in the 2016/17 season meant tourists were evacuated after President Jammeh refused to accept the result of the Presidential election. However, with the new Presidency established, funding from Europe was accessible again. 


JUST ACT had put forward the proposal to YEP supported by funding from Just Act Gambia for Sustainable Tourism in Janjanbureh.


November 2017

In November 2017 came the amazing news that Janjanbureh was to be developed as a second destination for tourists, providing an alternative to the traditional coastal resorts of sun, sea and sand, starting with fresh training of tour guides. Read the blog here. Conveying my excitement! It was run by ITTOG (Institute of Travel and Tourism of The Gambia), NCAC (National Centre for Arts and Culture) and funded by Youth Empowerment Project (YEP), but fourteen young people were trained as guides.


December 2017

In the next stage, five of the fourteen guides were selected to receive high-level training by YEP tourism consultants in partnership with NYC, GTB and NCAC and to extend this training to new regions of The Gambia provided by two consultants from the International Trade Centre (ITC) both based in Thailand, Potjana Suansri and Peter Richards.




These five became Trainers of Trainers or TOTs, Jalamang Danso, Isatou Foon, Omar Jammeh, Muhammed Jawneh and Muhammed Kebbeh. They trained alongside Master Trainers and representatives from GTB, ITTOG, GTHI and NCAC. You will recognise some of these names from further articles in My Gambia.

January 2018

Another major step was the link formed with Naturefriends International through links with Adama Bah. Although NatureFriends International had long-time links with Senegal, they were making their first group visit through Landscape of the Year on the African continent, bringing over 70 European guests. The first Kankurang Festival was timed to fit with this visit as reported here. JUST ACT members were heavily involved in its planning and implementation. Through the success of this relationship, JUST ACT now has a C category membership with them, meaning they are partners without voting rights, which has led to funded initiatives from them. 

Community-Based Tourism was introduced in March 2018 

"Is high time for stakeholders in the tourism industry to begin diversifying in new forms of tourism... Community-Based Tourism through applying the right tools can be harnessed as an approach to support community development…."

In preparation, the TOTs were tasked with developing possible CBT with the nearby village of Jamali and Potjana, and Peter returned, bringing a new model of training, 'Fresh from the Field.'


This page provides real insight into the principles of CBT, but an extract training was based on these principles:

  1. CONSIDER: How to select a CBT destination, build trust and assess potential; 
  2. CONCEIVE: How to shortlist and design marketable experiences and programs; 
  3. CRAFT: How to build local capacity to welcome tourists and offer tourism services; 
  4. CONNECT: How to build trusting marketing partnerships and business linkages; 
  5. CONSERVE: How to sustain and build on this work after the project finishes. 

"It revealed great potential for communities to offer and enable guests to interact through cultural exchange and preserve their norms and values without distorting or commercialising their beautiful culture…."


Progress continued throughout the following years as reading through the many blogs will testify, e.g.: a study group from CanadaEU Trust Fund visit Janjanbureh.


After training, JUST ACT Tour Guides were renamed Janjanbureh Tour Guide Association.


January 2020

Kayak Tour Guides

Dave Adams of Fair Play Gambia now lives in the area and has long been associated with JUST ACT. Fair Play Gambia and JUST ACT were successful in gaining funding for Youth Empowerment Project in equipping to a very high standard and training Kayak Tour Guides. I was pleased to be present during the two weeks of training provided by Darren Sherwood and Chris Brain. 

Kankurang Festival

Despite the pandemic having a profound effect on tourism, the Annual Kankurang Festival continued in a modified form attracting more Gambians and those Europeans living permanently in the country. In January 2022, the three-day festival was restored.


Photo by My Gambia


Walking Tours

Gernot Henn with NatureFriends International visited the first Festival and returned several times, spotting the chance to develop walking tours as chronicled here and here.



So, How has Janjanbureh and the surrounding areas benefitted from the introduction of Community Based Tourism?

Janjanbureh now has a base for visitors with the opening of the Information Centre employing four JUST ACT members who all received high-class training as Trainers of Trainers and/or Guides.




TEL: (+220) 7837857/ 3239165

Isatou Foon: Acting Manager, Admin and Finance Officer

Jalamang Danso: Senior Guide

Kebbeh Sarjo: Maintenance and Staff


There are more than 20 tour guides covering traditional, kayaking and walking tours, all thus receiving an income.


The development of the tours in Janjanbureh and the villages of Tabanani and Jamali:

  • The communities benefit 10% of all tours, including service providers' contribution and goes to their community account for anticipated projects within and the communities to decide how
  • Each village has their own guides
  • It also helps to bring back lost skills, and providers are trained to deliver services to visitors, e.g., Women's Garden, women's skill centre, wood carver, local fan weaver, Kankurang, Fula Riti, dancers and food suppliers
  • Cultural groups provide entertainment and receive pay
  • Individuals offering any service receive a contribution for that from the tour price

Photo by My Gambia


The Kankurang Festival 

  • Inevitably, incidental income is created by the increase in visitors, especially in Janjanbureh in the lodges, the shops, the market and street food and drink vendors
  • With increased demand, families offer accommodation and thus gain an income

Twenty youths are trained as tour guides over three areas: traditional tour guides, Kayak Tour Guides, and Walking Tour guides, all trained and licensed.

The newly established Tourist Visitor Centre will be a source for crafts, and indeed, an established women's group is formed and trained through the support of YEP and have tie-dyed and made the curtains etc. The showroom will present their produces, and no doubt will attract further times. 


Photo by My Gambia

A further important aspect of NatureFriends International's involvement is funding two major initiatives. A Three-Year plan of planting mangroves to fight climate change and climate justice in CRR
, annual interchange of pupils between Koungheul Senegal and Janjanbureh where pupils for inter-country friendship and understanding as well as covering a range of topics important to their future. 


It is obvious that the benefit to the communities is wide-ranging and ever-expanding, and those visitors who come, know that they are supporting those communities in a very practical way.  

It provides income for youths who might otherwise be tempted to migrate to the coast in search of jobs or indeed partake in irregular migration.


The visitor/tourist should:

  • DO: a hands-on experience of local life – not just taking photos 
  • LEARN: the chance to learn something about local life and culture 
  • FEEL: the experience stimulates excitement, interest, wonder, pride, etc. 
  • SHARE: experiences with travel companions and local community members 
  • BENEFIT: local community members benefit from offering CBT tours 
  • RESPECT: experiences create mutual understanding and respect between hosts and guests

Even in this year of travel difficulties, several groups have experienced community-based tourism of Janjanbureh through the great organisation, Kids Are The World, with the collaboration of the online platform My Gambia.


Organise such a visit in this manner or direct with the new Visitor Information Centre. You know you will leave enhanced in every way with greater understanding. 

Photo Credits: Just Act Gambia, Jane Smith, My Gambia


Jane Smith
Founder, Just Act Gambia
Jane first travelled to Janjanbureh, The Gambia, in February 2004 for just one week through an educational link. That was enough to capture her heart, and she decided to try and support the community in some small way. On subsequent visits, staying with Tida Manka, the then retired Head Teacher of the Methodist Lower Basic School, she met her brother, the late Foday Jibani Manka (later to become the National Assembly Member). Foday had immense historical and cultural knowledge of the island, and Jane felt this knowledge should be shared. Seeing some tourists coming to the island with guides from the coast, not always with accurate knowledge to convey, Jane suggested that some local young people should be trained to become local tour guides and that a local skills centre which she had supported from the onset should be used to provide training in providing goods and services for tourists. Thus began her main aim of training Official Local Tour Guides recognised by the Gambia Tourism Board. She decided that setting up a charitable status would be advisable. It was to be a long task and finally achieved but since 2017 has been superseded by a much greater initiative through YEP Gambia, which is chronicled elsewhere on this site. Just Act Gambia became a recognised charity in early 2010. Just Act Gambia has developed through collaboration with the local community and various initiatives in response to local needs.

Did you enjoy this article? Share it with friends >>>

Weather in July
Bintang Bolong Lodge, serene paradise among mangroves


Subscribe To Our Magazine
No spam, notifications only about new issues.
Subscription Form za Mailerlite - landing

All articles

Subscribe To Our Magazine
No spam, notifications only about new issues.
Subscription Form za Mailerlite - landing

Other articles

Celebrating Tobaski
Tobaski or Eid Al Adha is a day highly anticipated on the calendar of Muslims all around the world. It is celebrated two months and ten days after the...
Saffron – The Spice Kitchen welcomes you
Saffron – The Spice Kitchen – A restaurant that, though very young – barely three years old – has been attracting clients and attention with i...
How to bargain at local market?
Join us on tour through the Serekunda market. Go shopping in a relaxed mood, be patient and take time to bargain....
Temminck’s Red Colobus Monkey Conservation Project
Deep in the forests along the River Gambia, a group of remarkable young men and women are working to protect the largest known population of one of Af...
© MyGambia 2024
Developed by Marklab

My Gambia Team

Typically replies within 30 minutes

We will be back soon.

Hey there 👋
We are here to help. What can I do for you?
Start Chat with us