In an exclusive interview with My Gambia, Saul Frazer, the CEO of Global Properties Gambia Limited, shared his insights on the evolving real estate landscape in The Gambia and the exciting projects his company is spearheading. His reflections offer a window into the burgeoning market and the innovative projects shaping its future.

A Legacy of Excellence

Under Mr. Frazer's leadership, Global Properties has taken a comprehensive approach to real estate, handling everything from property management to development and leasing. "We cover basically the 360 degrees of anything real estate," he explained.

Frazer's commitment to excellence is evident in every project undertaken by Global Properties. Notable developments like Lakeview, a luxury project combining affordability with high-end amenities, and Greenville, an environmentally conscious initiative, reflect his dedication to quality and community. Frazer's journey from working two jobs in England to becoming a leading figure in Gambian real estate underscores his hard work and self-belief.

Pioneering Projects and Sustainable Development

Global Properties has executed a diverse range of real estate projects, all underscored by innovation and sustainability. The Horizon development, a 12-story building near Aquaview, exemplifies their expertise, while partnerships like the one with Omnium Group on the Kololi Gardens project demonstrate their collaborative spirit. Other significant projects include The Diplomat, located by the Independence Stadium, and Greenville, the first and only NEA-certified environmentally friendly real estate development in The Gambia.

"Traditionally, real estate companies are seen as the biggest enemy to the environment. But with Greenville, we’re doing things right," said Frazer. This project not only meets rigorous environmental standards but also includes affordable housing, offering three-bedroom homes at accessible prices. These ventures highlight Global Properties' dedication to high-quality, sustainable, and community-focused developments across The Gambia.

Lakeview: A Blend of Luxury and Affordability

Lakeview is one of Global Properties' most exciting recent projects, offering a range of studio, one-bedroom, two-bedroom, and three-bedroom apartments starting at just €60,000. Located on the Bertil Harding Highway, Lakeview provides both luxury and convenience, with proximity to key areas like Kairaba Avenue, Senegambia, and the beach. The project includes a flexible payment plan starting with a 20% deposit, making it an attractive investment opportunity.

Security and quality are paramount at Lakeview, with stringent quality control measures ensuring the buildings meet the highest standards. Global Properties is committed to not just building and selling but creating lasting communities where residents feel comfortable and secure. The project’s success is already evident, with 55% of the units sold, making it a highly sought-after investment in The Gambia.

Ensuring Security and Trust

Frazer’s journey from a $1,500 initial investment to building a multi-million-dollar empire is remarkable. His frustrations with unreliable property transactions while in England fuelled his determination to create a transparent and secure investment environment in The Gambia. "My business is registered not only in Gambia but in the UK and the US as well," Frazer explained, highlighting how this international registration facilitates secure transactions and reassures clients of their investments' safety.

The Importance of Partnerships

Partnerships have been crucial to Global Properties' success, underpinning their growth and impact across sectors like property management, construction, and community development. During the Tujereng project, Global Properties partnered with a local skill centre to train young masons, plumbers, and electricians—both male and female—empowering the local workforce. Their commitment to partnerships also extends beyond national borders, with expansions into Senegal and Ghana driven by strong relationships with existing partners.

Looking to the Future

Global Properties is poised for further growth and innovation. Frazer revealed plans to move into a new 11-story headquarters by the end of 2024 and to start Gambia’s first mortgage bank, making housing more accessible. “If you are to buy a house or an apartment, you're looking to pay it off within two to three years, which is extremely difficult,” he said, envisioning a shift towards longer payment periods similar to practices in Europe.

As Global Properties Gambia Limited continues to grow, the company is set to make an even greater impact on the industry. Mr. Frazer’s vision for the future is not just about expanding the business but also about setting new standards and creating opportunities for others.

Who is Saul Frazer?

Saul Frazer’s journey is a testament to resilience, continuous learning, and an unyielding hunger for success. Reflecting on his nearly two decades in business, Saul acknowledges the invaluable lessons learned along the way. "If I were to lose everything today and start over, it might take me about 10 years to get back to where I am now," he says. "The experience I’ve gained is something that can never be lost, and with that, I could rebuild even faster and with less money."

Saul is passionate about sharing his journey, believing his experiences can inspire and guide aspiring entrepreneurs. "About four and a half or five years ago, I started telling my life story and sharing my experiences on YouTube and through a podcast." The podcast, Saul Frazer’s BizzChat, can be found on his YouTube Channel @saulfrazer.

When asked who Saul Frazer is, he describes himself as an "ordinary Gambian, down-to-earth, calm, but very motivated and hungry for success." He emphasizes that the work he and his team have done over the last 17-18 years is just the beginning. "We’re still hungry and motivated to do much more. I’m a results-driven person. I want everything I touch to turn into success. I want to keep delivering not only on the promises I make to others but also to myself."

Frazer’s approach to life and business is grounded in three core habits: continuous learning, maintaining a healthy lifestyle, and never giving up. "Sometimes we think we know too much, but we don’t. Keep learning every day," he advises. "Exercise and keep a healthy lifestyle; it helps your brain function better and keeps you in good shape. And most importantly, never give up. You’re going to fail, and people will tell you it’s not possible, but stay focused and keep trying. Work hard, hard, and harder."

Building Tomorrow's Success

The success story of Global Properties Gambia Limited and Mr. Saul Frazer is a powerful example of what can be achieved with vision, dedication, and perseverance. Congratulations to Mr. Frazer and the entire team at Global Properties. Your continued success is a source of inspiration and a beacon for future endeavours. Wishing you all the best as you continue to set the standard for excellence in real estate and beyond.