The guide will pick you up at the place of your stay.
To make your adventure really authentic, you will board the closest local transport until you reach the Serekunda Market.
As soon as you drop off the vehicle, your guided shopping experience begins.
The mixture of colours, sounds and tastes might overwhelm you at first, but as you get used to the crowd and the atmosphere, you will be able to start enjoying your shopping venture while getting familiar with the local products, vegetables and fruits you haven't seen before and everything else that Serekunda market offers.
Your guide will lead you through various parts of the city market and make sure you get the best deals for whatever you decide to buy.
Although it seems confusing for first-time visitors, the market area is divided into sections depending on the items of sale. The physical shops are minimarkets stocked up with everything you need in one place – be it rice, oil, matches, cleaning solution, batteries, flip-flops, spices or condensed milk – it is all available in one place, carefully distributed on the shelves, with the skills of the best Tetris player. In front of the shops, vendors with their tiny points of sale, usually on the covered floor or on the plate on the chair or wooden stall, would sell everything from soap, fruits, jewellery and make-up, fake branded watches, phone accessories, car accessories and attaya. Moving around, you will spot baby centre shops, perfume shops, fashion shops, electricity supply shops, and shops selling plastic pans, cups, brooms, baskets and bins. You might spot a bookstore and paper shop, continuing into the whole street of shops with colourful materials.
The guide will drop you off at the place of your stay with the preferred means of transport (public transport or towntrip taxi).
Wear comfortable shoes and clothes. Don't forget sun protection, mosquito repellent, water and snacks if you get hungry fast.
The environment can be a little bit hectic so we recommend that kids are at least 10 years of age to join the adventure.
The trip is easy but can get adventurous when using public transport and when exploring the market in crowded and tight streets.
The trip is organised by the Insitute of Travel and Tourism of The Gambia (ITTOG) in collaboration with Ninki Nanka Encounters (NNE).
ITTOG specialises in hands-on training mainly in the Travel and Tourism sectors with special emphasis on travel agency, tour operations, tour guiding, ground operations, events management, entrepreneurship/business skills development, responsible/sustainable tourism, community-based tourism, and general tourism business management.
NNE Foundation is a small, new Gambian charity and UK community interest company (CIC) working towards the responsible development of the Ninki Nanka Trail as a community-based tourist destination.
They work on projects with communities, tourism businesses and local government to develop experiences, products and community-based tourism designed to create inspiring, cultural interaction between travellers and local people and use tourism to create livelihood opportunities for host communities along The River Gambia.
We do believe it's time for another adventure. Don't spend all of your time in The Gambia in one place. Go out and explore! There are so many beautiful experiences waiting for you. Let us help you pick one - and take care of all the rest.