Precious Plastic Gambia is an innovative environmental enterprise dedicated to tackling plastic in The Gambia. Operating from Gunjur, the organization transforms plastic waste into valuable, high-quality products such as furniture, keyholders, earrings, coasters, dustbins, large and small beams, and Sunbeds. Through a combination of community engagement, environmental education, and hands-on recycling, the business promotes sustainable waste management practices while creating economic opportunities for local communities.

By establishing collection networks and working closely with waste collectors, businesses, and institutions, Precious Plastic Gambia contributes to building a circular economy where plastic is reused rather than discarded. The organization also delivers training and workshops to raise awareness and transfer practical recycling skills. Its mission is not only to reduce environmental pollution but also to improve livelihoods, protect marine ecosystems, and inspire long-term behavioral change toward sustainability in The Gambia.