This month the Star of the month is Lamin Suwareh, born in New Jeshwang, The Gambia. At a young age, Lamin dreamt to become an artist. He was the eldest of five children and since a young age really close to his father. His father introduced him to his own creativity and walked with him the first steps towards his creative dream.
What drives Lamin? Lamin shares with you as Star of the month his vision, experiences and future plans for The Gambia.
Creativity continues within me
Since a young child, I felt a deep connection with my father. During my childhood, I always spent my afternoons after school at my father’s welding shop. My father made beautiful things. He really took the time to show me all aspects of the job. My father never called it a job. My father was an artist. He could make from nothing something useful. He taught me to be handy. To be handy is a big gift in life. As you can do everything for yourself, without waiting for somebody to do it for you. My father, my role model and my best friend sadly died a couple of years ago. My father’s creativity continues within me. On my way to achieve my own dreams I want to share all his creative ideas and products with the world.
Transit after transit
As a young child I dreamt to become an artist. After secondary school, I started working at my father’s welding shop. A customer of my dad asked if he could learn me graphic designs and printing. My father saw this as an opportunity for me. He told me to leave the welding shop and start working for his customer. As 15 years old, I felt a bit scared. It did not take long for me to understand why my father had send me to work for his customer. My then new boss opened the doors of graphic designs for me. He taught me all the basics. He made me feel comfortable and always supported and motivated me. One day he told me that he had taught me everything he could. He arranged a new job for me. He told me that the new job would give me more experience and exposure. In the beginning I was sad about it. But I knew he had a great heart for me. The journey from working for him to starting my own company has not always been easy. The desire of doing what I love for myself always pushed me forward. I have learned a lot from working for different employers and of course their clients. I both learned how I would love to treat my own employees as how I don’t want to treat them. Most of the bosses, do not encourage or motivate you. The only interest they have is what they can get out of you for themselves in the shortest time. All the places I have worked, I saw it as a transit. It was never my destination. My destination is to develop my own company into the biggest creative agency in The Gambia.
In the end of 2020, I finally started my own company, called Creative360. My company specialize in branding, concept development, web developing, video and photography. I am grateful for all the clients I could already make happy with my work. I become so happy if I can help my own clients through wards their success. They come in the office with their story. All the stories of my customers are different. I think that makes my work special. Every project is different and I always learn new things. If I can make them happy with their story translate into a design or video that resonate with their audience, I am the happiest man in the world!
No man is an island
I am so grateful that I got the chance to learn at a young age about graphic designs. I want to give young people the opportunity to use their creativity. Gambia counts many creative people who all have their own talents. Creativity brought me so much. I want to share my knowledge. At least if I can motivate a couple of youngest. I believe that I can change their lives positively. My next step with the company is to grow a solid team with young creative people. As a famous verb says: ‘No man is an island’. I need people who want to help me grow this company into a success.
The smiles on my family’s faces
I believe I am not there yet. Every day I am setting bigger goals. I spend lot of time to improve on my skills. I do research, read and watch a lot. I must work hard to become better. I really want to create new products for different markets. Products that tell a story, entertain, educate and connect people. I believe it is important to network with other people to help and empower each other. I am open to meet new people, learn more and explore. I am dedicated to help others grow and to promote my beautiful homeland The Gambia. All of this is important to me. But nothing is more important than the smiles on my family’s faces. That is, in the end, why I work hard every day!
As a child they always called me messy, I call it creative. The Gambia brings out the best of me, for example my creative mind. I cannot describe how this happens. Come to The Gambia, stay a bit longer and experience it yourself!
I enjoy making food for everybody who walks in. You’re welcome to join!
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